It all started with an article about watermelons…
Yes, it sounds funny, but it's true.
One day i 2011, Jahangir Khan, the mastermind behind XO®, read that new research revealed how watermelons contain the substance L-citrulline which has a positive effect on the erectile function in males.
The research was from a university in the USA, Texas A&M, and it revealed that L-citrulline is converted into L-arginine which then increases the production of the signaling molecule nitric oxide (NO). This causes blood vessels to relax and thus delivers a faster blood flow to e.g. the genitals.
Since then a lot of research on NO has been made at different universities.
The research has shown that increasing the amount of Nitric Oxide is good for the whole body. A small increase in the blood flow benefits the sex life, mental clarity, physical performance, slows down aging, and benefits the immune system.
Some researchers claim that NO is a miracle molecule and that nitric oxide will rein as king in health and wellness. Just like today we all know how important multi-vitamins, Vitamin C and D are, nitric oxide is predicted to become just as popular and well known in the next 10 years.
The article on the watermelons was the early start of what later developed into XO®. Jahangir Khan discussed the prospects of his findings with his father-in-law Dr. Djamaluddin Zaferan, Ph.D. Together with a research team Dr. Zaferan explored the potential further to identify which ingredients should be in XO® to give the optimal effect. Among other things, an extract from the bark of the French beach pine Pinus Pinaster was added. Taste options and solubility were also explores.
Upon positive tests of a potential new food supplement, Jahangir Khan started a collaboration with entrepreneur Brian Sussemiehl, and in 2016 they created the company INXO. In 2020 the company was incorporated into INXO A/S.
Since then we have gotte three patents in the US and Denmark – and patents in other countries have been applied for.
Today we are selling the unique and patented food supplement XO® on the Danish market and preparing for our next markets.
XO® - no more pressure, just more pleasure